brand identity
Lunar Cosmetics
Year: 2021
Client: Lunar Beauty Inc.
Role: Brand Designer
Overview
A complete brand identity for a new cosmetics line targeting Gen Z consumers, focusing on sustainability, inclusivity, and celestial-inspired aesthetics.
Challenge
The client was entering a highly competitive market and needed a distinctive brand identity that would resonate with Gen Z consumers while communicating their core values of sustainability and inclusivity.
Solution
I developed a comprehensive brand identity system including logo design, typography, color palette, packaging design, and social media templates. The design language incorporated celestial motifs with a modern, minimalist approach and a focus on sustainable packaging solutions.
Results
- Successful product launch with 200% of projected first-month sales
- Featured in Vogue, Elle, and Cosmopolitan as 'brand to watch'
- Instagram following grew to 50K within first three months
- 92% positive sentiment in brand perception surveys
Tools Used
Adobe IllustratorAdobe PhotoshopProcreateBlender
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